Amorok by Mike Oldfield

Coming from the mastermind behind Tubular Bells, comes an album title you shouldnt confuse for Ragnarok. This hour long song/album is nothing but atmosphere, instrumentals and progressive rock in general.If you all DONT know by now, I love progressive rock because of the technicality, what you can do with it, some of the stories;if any, and the atmosphere behind it all. Mike Oldfield surely gets a reward for all of the following that I mentioned. There are flowing transitions everywhere, some crazy and some relaxing sound effects and synths, and some sick instrumentals. For those of you who are well versed in Morse Code, you may want to look out especially at around the 48 minute mark. Oldfield has a message to Virgin Records telling them how much he dislikes the,label with the phrase F$k off, RB which is not exactly nessessary but The More You Know. While some of the sounds and sections get repetitive at times, you cant help but like the very soothing and sometimes hypnotic synths present within. The hour long song has arrived people, enjoy it and worship it if you will. I give this album a 9.5/10.

Marketing Research for Mc Donalds Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Research for Mc Donalds - Case Study Example Donald's provides fast food and has established and maintained its position as a market leader in the food retail business for over a century. Fast food is typically similar in behavior to fast moving consumer products. It is due to this, that Mc. Donald's needs to advertise all the time to generate a top-of the mind recall and to remind people what the brand stands for. The success of Fast food retail business is dependent on the ability of all marketing campaigns to instill a craving for their product offering. History of Business Theme: The business theme of Mc Donald's has evolved with time. However, even though their positioning statement has been varying and has been different for different campaigns, the key elements i.e. "warmth","Everyday slice of life" and "the Mc Donald's Experience", have been retained. This consistency in the theme and campaign has helped in building a clear image of Mc Donald's in the mind of customers. Their positioning statements in the past decades have been as follows: Even though a campaign is usually aimed at the walk in customers and the bottom line is always a boost in sales. However, all the affiliated stakeholders including the employees, suppliers, business partners and stakeholders feel the spillover effects of any advertising. Customers; the customers would always want to purchase food that is convenient and hygienic. However, in the past few years, hygiene consciousness and heath consciousness has increased. Mc Donald's may ace at hygiene maintenance but in the "Health" segment it has to battle the negative image of fast food industry on the whole. The fast food industry carries a universal image that it is fattening food and is thus unhealthy. Suppliers: The suppliers need to know that the vendor management is efficient and fair. The suppliers also benefit from the positive image of Mc Donald's as it adds to their own portfolio of high profile clients that they serve. This helps in building up clientele

The Marketing Plan of Crocs Shoes Assignment Example | Topics and Well Written Essays - 750 words

The Marketing Plan of Crocs Shoes - Assignment Example The company is also planning to penetrate in the existing markets to increase its sales. Â  The company has been growing at a rapid pace since 2002. The company has expanded its operations to 125 countries (Cross b). With the increasing sales of the company, the company has been successful in increasing the market share. The sales and profitability of the company are presented in the figure below: Â  Recession influenced the sales of the company as the company had shown a significant increase in the revenues and profits from 2006 to 2007. However, from 2007 to 2009, the sales of the company declined. From 2009 and onwards, the sales and profitability of the company have been increasing. Â  The company offers casual footwear for people of all ages including women, men, and children. By now, the company has sold more than 200 million pairs of footwear (Cross a). Some of the major competitors of Crocs are; Deckers Outdoor Corp. and Steven Madden (Sharma). The following image presents the revenues of the three companies; Â  The company has been expanding its operations globally. To capitalize on the opportunities in the global market, the company has been using different strategies including joint venture and acquisition. For instance, the company acquired Jibbitz, Ocean Minded, Tidal Trade, Fury, and others to expand its operations. Â  It is important for Crocs to improve the brand awareness. It has been identified that the company is relatively new in the market and many potential customers do not recognize the offerings and quality of the products of the company. Â  Promotion would be crucial to the success of the company in the next few years. The company needs to increase the brand awareness and portray a better brand image in the eyes of the consumers. Therefore the role of promotion will be significant. Â